"Did anything ever get better, is there any great work, any concerto, any painting, any poet, where a hundred fucking friends of your mom just stood there and said, I don't think I like it? Change that, Leonardo. That should be different. No, it's impossible."
What ultimately goes into Disney theme parks today is dominated by managers, focus groups and other uncreative types. These are committees, whether they are bored housewives corralled into a focus group or executives with agendas, that kill art. They are often persuaded not by what makes good art, but what's new, hot, trending or simply easiest to digest. Disney theme park attractions are no more influenced by the talented folks at Imagineering than by the Disney DVD section at your local Best Buy. Based on which bitter Imagineering blog you prefer, the death by committee disease has even seeped into the highest levels of WDI.
What we want to do is to differentiate from committees this idea of collaboration between visionaries, which is what WED Enterprises once was. Looking back at the great works of Imagineering art and contrasting them with what appear to be committee-driven ideas, it's clear where each project draws its influence.
Collaboration between visionaries.
Inspired by best-selling DVD.
First of its kind.
When creativity is allowed to thrive by collaboration.
When creativity is suffocated by committee.
There will always be a need for managers and market research, but they should support art, not dictate it. Top level executives must be Imagineering's biggest defenders, not their saboteurs. The job of anyone with an MBA and a suit should be to get out of the way and allow the talent to really fly. Use that education of yours to figure out how to sell Mount Prometheus to Southern Californians, instead.